Trusted Choice

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Your gateway to the "Freedom" ad campaign materials and marketing reimbursement $$$

Trusted Choice® is the national marketing brand created exclusively for Big "I" members to help consumers understand the value that an independent agent offers.  This is not a market access program but a brand that is designed to highlight the strengths of independent insurance agents:  Choice, Customization, and Advocacy.


Your gateway to the new "Freedom" ad campaign materials and marketing reimbursement $$$

​​There has never been a better time to co-brand and promote your agency with Trusted Choice.  There are three tiers of reimbursement that can help offset your advertising costs. You have the freedom to apply for any or all of the reimbursement options. 

Tier 3: Receive up to $750 when you purchase a digital advertising package.

Tier 2: Receive up to $750 for using the Freedom Campaign advertising materials. Receive 50% of the invoice amount, up to $750 total.

Tier 1: Receive up to $100 for co-branding your promotional items and/or your website using the Trusted Choice logo.  Receive 50% of the invoice amount, up to $100 total.

An agency that takes advantage of all 3 tiers can be reimbursed a maximum of $1,600 in 2015 per agency location​.​

For Tiers 1 & 2 contact Jo Buckley (703) 706-5412, email​
For Tiers 3 contact Kiescha Cherry (703)706-5443, email

Access the Marketing Reimbursement Program Guidelines and application here: 2015-MRP-Guidelines.pdf2015-MRP-Guidelines.pdf









How to Access Freedom Campaign Materials.jpg

What is Trusted Choice®?
  • Trusted Choice® is a national consumer brand uniting more than 10,000 independent agencies and the insurance companies that support them.
  • This new consumer marketing brand was developed by the Big “I” for its members in response to eroding market share, and it is the result of significant consumer and industry research.
What are the Advantages of Trusted Choice®?
  • Using national advertising, public relations, and local agency marketing, we are communicating to consumers that Trusted Choice® is the smart way to buy insurance and financial services.
  • As a Trusted Choice® agency, you can use this consumer-tested name, logo and tagline, as well as professionally produced advertising materials for television, radio, and newspapers.
  • Plus, the Trusted Choice® Agency Locator sends qualified leads directly to your desktop.
How Does Trusted Choice® Work?
  • Trusted Choice® is dramatically increasing consumer awareness of the benefits independent agents and brokers offer: choice, customization and advocacy—the very benefits our research has shown consumers want most.
  • Remember, Trusted Choice® is more than advertising. It is a brand shaped in response to consumer priorities, highlighting the strengths of independent agents and brokers.
  • Trusted Choice® is designed to grow as a result of the collective marketing efforts of each and every member.
But My Agency Already Has its Own Brand...
  • Great! Trusted Choice® is not designed to take the place of your own agency branding efforts or advertising but should work in conjunction with it.
  • Unlike an association logo, which merely connotes membership in an organization, think of the Trusted Choice® logo as a “seal of approval.”
  • Flying the Trusted Choice® logo positions you as a premiere agent and conveys a level of integrity, trust, and expertise.
What are the Benefits?
  • Licensed use of the Trusted Choice® logo
  • Qualified leads through the Trusted Choice® Agency Locator
  • Up to $1,600 through the Marketing Reimbursement Program and another $500 for sponsoring local community events
  • Access to customizable print ads, mailers, and press releases
  • Professionally produced tag-able television and radio spots
  • Consumer articles for your websites, newsletters, and mailings
  • Optional RSS feed for your website
  • Much, much more
Where Can I Find My User ID and Password for the Website?
  • Your User ID and Password can be found in your confirmation email that was sent to the principal’s e-mail address upon registration.
  • For a copy of your e-mail confirmation, please e-mail
How Can I Add My Agency to the Trusted Choice® Agency Locator?
  • To be included in the Agency Locator, Trusted Choice® agencies must complete an Agency Profile with some basic information.
  • By doing so, consumers visiting the site can locate an agency by zip code, insurance lines written, company appointments/affiliations, and even languages spoken.
  • To create or update a profile, agencies should:
    • Locate your agency User ID and Password from your e-mail confirmation receipt.
    • Go to and enter User ID and Password.
    • Select “Update Your Profile” under "Important Links".
    • Proceed through the process until it notifies you that your profile has been updated, otherwise the data will not be saved.
    • Upon completion of your update it takes one business day for the system to update records.
    • You will not be listed on the consumer site until one day after you have successfully completed your profile update.
How Do I Enter My Branch Agencies?
  • The above steps for creating or updating a profile also must be taken for each branch agency that is added.
  • This can be done by the main office administrator or delegated to an administrator from each branch office.
My Advertising Agency Doesn’t Want to Use the Trusted Choice® Logo...
  • Trusted Choice® is not designed to take the place of your own agency branding efforts or advertising but should work in conjunction with it.
  • Unlike an association logo, which merely connotes membership in an organization, think of the Trusted Choice® logo as a “seal of approval.”
  • Flying the Trusted Choice® logo positions you as a premiere agent and conveys a level of integrity, trust, and expertise.
Where Can I Find the Logo?
  • The logos are available for download at
  • Sign in and click on “Trusted Choice Logo Files” under "Important Links"
Where Can I Find the Print/Television/Radio Ads We Can Tag?
  • Tag-able versions of the Trusted Choice® television, radio and print ads are available at
  • Sign in to the website and click under "Freedom Campaign 2014" banner to see how to access all of the available advertising options.

As an IIAG member and Trusted Choice® agency, you can benefit from using the Trusted Choice® logo.  The name and logo have been consumer tested, meaning that it resonates very well with your potential customers.
Consistency in how the logo is used is important to it's success. 

Trusted Choice®
has created a set of guidelines that must be followed.  The Trusted Choice® logo is not meant to replace your brand, but rather take the role of a stamp of approval along with your established identity.

Trusted Choice® Logo Usage Guidelines  

Things to Remember:

  • Never recreate or alter the Trusted Choice® logo
  • The primary Trusted Choice® colors are Pantone 287 (blue) and black
  • Only reproduce the Trusted Choice® logo in all blue, all black, blue and black, all white or metallic silver
  • Do not allow any other element to touch or interact with the logo
  • The Trusted Choice® font is Frutiger
  • Do not use a two-color logo on a non-white background

When in doubt about how to use the Trusted Choice® brand, or if you need additional information or assistance, please email:

Download Logos
Download Logos

Logo Use Guide

Logos Available to Download & Use:TC_logos.png

*Note: These are the only color combinations that may be used.

After each use of the Trusted Choice® mark, whether in text, signage, marketing materials, Web sites or other locations, the registration symbol must be used.

Trusted Choice® Pledge of Performance

Trusted Choice® agencies are insurance and financial services firms whose access to multiple companies and commitment to quality service enable us to offer our clients competitive pricing, a broad choice of products and unparalleled advocacy.
As a Trusted Choice® agency, we are dedicated to you and are committed to treating you as a person, not a policy. This commitment means we shall:
  • Work with you to identify the insurance and financial services that are right for you, your family or your business and use our access to multiple companies to deliver those products.
  • Guide you through the claims process for a prompt and fair resolution of your claim.
  • Help you solve problems related to your coverage or account.
    Explain the coverages and options available to you through our agency, at your request.
  • Return your phone calls and e-mails promptly and respond to your requests in a timely manner.
  • Provide 24/7 services for our customers, offering any or all of the following: emergency phone numbers, Internet account access, e-mail and call center services.
  • Use our experience and multiple company relationships to customize your coverage as needed.
  • Commit our staff to continuing education so they may be more knowledgeable in serving you.
  • Treat you with respect and courtesy.
  • Conduct our business in an ethical manner.
We pledge this to you, our clients and ask that you let us know if we fail to meet our commitment, so we may take corrective action.​

Why a Pledge of Performance?

Top brands share one key quality: a consistency of customer experience. To help create that consistency among the thousands of independent insurance agencies that participate in Trusted Choice®, we have adopted a Pledge of Performance. All members agree to the Pledge upon signing up for Trusted Choice®.

We encourage you to share this pledge with your customers and prospects, stabilizing your commitment to them as well as quality customer service.

Pledge of Performance.pdfPledge of Performance.pdf