Amplify Your Local Marketing
IIAG is your partner in growth
Differentiate your agency from the competition when you leverage our reach, expertise, and savvy to increase your business. Use our national co-brand, tap-into our experts for digital reviews and custom resources, and attract new clients with TrustedChoice.com subscriptions.
Trusted Choice® is a national consumer brand uniting more than 22,000 independent agencies and 70 insurance companies that support it.
The consumer marketing brand was developed by the Big “I” for its members in response to eroding market share and is the result of significant consumer and industry research.
Member Marketing Resources
Enhance your digital presence. Make sure your web presence is working for you effectively.
Fully customizable campaigns with your agency's information plus marketing reimbursements!
Ready made content for your website, social media, newsletters and more.
Attract insurance buyers with trustedchoice.com. Over 30M visitors to date!
Marketing Reimbursement Program
Trusted Choice will reimburse a portion of expenses incurred in a calendar year by agencies in cobranding advertising and marketing materials; and in creating or updating a digital presence to include the Trusted Choice logo, link to the Trusted Choice website, and Pledge of Performance. This is not meant to replace your agency’s brand, but to complement it by including the Trusted Choice branding in your marketing efforts.
MRP Submission Form
In order to deliver the brand experience to your customers consistent with Trusted Choice, Trusted Choice will reimburse a portion of expenses incurred in a calendar year by Trusted Choice agencies in cobranding advertising and marketing materials, and in creating or updating a digital presence to include the Trusted Choice logo.
Please review the guidelines before submitting a request for reimbursement. Trusted Choice will reimburse a portion of expenses incurred by Trusted Choice agencies in cobranding advertising and marketing materials, and in creating or updating a digital presence (website) to include the Trusted Choice logo. Reimbursement will only be made for use of the Trusted Choice logo (not the IIABA association logo, which looks very similar). All reimbursements will be made per the tiered schedule listed in these guidelines and agencies need to meet the requirements.
Customizable Ads & Videos
IIAG Members have access to a library of professionally produced and consumer-tested marketing and advertising materials. These are completely customizable and include print ads; direct mail pieces; television, radio, and website ads; and social media pieces. And if you need help customizing marketing material, Trusted Choice has a full-time graphic designer on staff to help.
Digital Website & Social Media Review
Is your website optimized? Need some help with social media? The Trusted Choice Digital Review provides one-on-one consultation and a detailed report on how you can improve your agency website and social media outlets. You'll walk away with an actionable report that spells out your next steps. And if you want to know how your agency's marketing compares to other agencies, Trusted Choice can help with that too.
Content To Share
Download graphics, videos, and articles to share on Social Media or Online! Trusted Choice makes it easy with their monthly Content Calendar and tips for boosting your social media presence. Filter through dozens of resource topics such as holidays, auto, flood, business, and more!
Leads & Referrals
All IIAG members receive a free listing on the Agent Directory of TrustedChoice.com. In order to be actively recommended when a shopper enters their criteria on TrustedChoice.com, an agency needs to have a Member Plus or Advantage profile.