Agency Marketing
Amplify Your Local Marketing with Trusted Choice
IIAG is your partner in growth
Agency Marketing with Trusted Choice
What is Trusted Choice?
Trusted Choice® is the national marketing brand created exclusively for Big “I” (Independent Insurance Agents & Brokers of America) members to help consumers understand the value that an independent agent offers.
Trusted Choice offers a suite of free programs including customizable marketing materials, social media resources, reimbursement dollars, and more to help your agency extend its reach and educate your clients.
This page provides an overview of Trusted Choice member benefits.
Member Marketing Resources
Enhance
Enhance your digital presence. Make sure your web presence is working for you effectively.
Brand
Fully customizable campaigns with your agency's information plus marketing reimbursements!
Reach
Ready made content for your website, social media, newsletters and more.
Connect
Attract insurance buyers with trustedchoice.com. Over 30M visitors to date!
Let Trusted Choice Recommend Your Agency
Visited by over 40 million insurance consumers, Trusted Choice receives 800K insurance shoppers monthly. While being an IIAG Member gives your agency a FREE listing on TrustedChoice.com, upgrade your plan to receive customized referrals to prospects matching your appetite, boost your SEO, and get connected directly to prospects. Their Claim-It leads program ensures that you're the only agency receiving that prospect!
Did you know your agency already has a profile on TrustedChoice.com? With every Big “I” membership comes a complimentary profile listing the agency’s name, location and phone number. Learn more about the Basic Profile.
Marketing Reimbursement Program
Trusted Choice will reimburse a portion of expenses incurred in a calendar year by agencies in cobranding advertising and marketing materials; and in creating or updating a digital presence to include the Trusted Choice logo, link to the Trusted Choice website, and Pledge of Performance. This is not meant to replace your agency’s brand, but to complement it by including the Trusted Choice branding in your marketing efforts.
MRP Submission Form
In order to deliver the brand experience to your customers consistent with Trusted Choice, Trusted Choice will reimburse a portion of expenses incurred in a calendar year by Trusted Choice agencies in cobranding advertising and marketing materials, and in creating or updating a digital presence to include the Trusted Choice logo.
MRP Guidelines
Please review the guidelines before submitting a request for reimbursement. Trusted Choice will reimburse a portion of expenses incurred by Trusted Choice agencies in cobranding advertising and marketing materials, and in creating or updating a digital presence (website) to include the Trusted Choice logo. Reimbursement will only be made for use of the Trusted Choice logo (not the IIABA association logo, which looks very similar). All reimbursements will be made per the tiered schedule listed in these guidelines and agencies need to meet the requirements.
Customizable Ads & Videos
IIAG Members have access to a library of professionally produced and consumer-tested marketing and advertising materials. These are completely customizable and include print ads; direct mail pieces; television, radio, and website ads; and social media pieces. And if you need help customizing marketing material, Trusted Choice has a full-time graphic designer on staff to help.
Digital Website & Social Media Review
Is your website optimized? Need some help with social media? The Trusted Choice Digital Review provides one-on-one consultation and a detailed report on how you can improve your agency website and social media outlets. You'll walk away with an actionable report that spells out your next steps. And if you want to know how your agency's marketing compares to other agencies, Trusted Choice can help with that too.
Content To Share
Download graphics, videos, and articles to share on Social Media or Online! Trusted Choice makes it easy with their monthly Content Calendar and tips for boosting your social media presence. Filter through dozens of resource topics such as holidays, auto, flood, business, and more!
Leads & Referrals
All IIAG members receive a free listing on the Agent Directory of TrustedChoice.com. In order to be actively recommended when a shopper enters their criteria on TrustedChoice.com, an agency needs to have a Member Plus or Advantage profile.
