Best Practices

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Best Practices: Growing Georgia's Independent Agencies

The Big “I” Best Practices Study has been the gold standard for benchmarking independent agencies since 1993. Conducted every two years by the Big “I” and Reagan Consulting, this study provides actionable insights on how top-performing agencies grow, lead, and thrive.

Georgia agencies consistently shine on the national stage, with a strong history of recognition as Best Practices Agencies. In 2025, 16 Georgia agencies earned this distinction, reflecting the strength and innovation of our state’s independent agency community.

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Best Practices Study Update 2025: an essential business toll for all agencies with over 3,000 data points

Insights for Every Agency

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The Big "I" Best Practices Study follows high-performing agencies in seven revenue categories to offer other agencies insight into their operations, and those agencies that implement Best Practices philosophies create more revenue and make better partners for the carriers they represent.

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